Case Study – Powering News and Media Platforms
How we developed a Custom and multi-purpose News & Media Publishing Software to boost the company's reach & productivity
Powering News and Media Platforms
Challenges
Being in the news business, there is always a high demand for speed, accuracy, and timely delivery. The company’s main problem area was to have an all in one software to avoid multiple editorial tools which were time-consuming, costly as well as required through coordination and re-checks. This technological setback stood in the way of their growth and modernization in this business.
- Multiple editorials and networking tools being used.
- Outdated methods which were manual and time-consuming.
- Lack of accuracy and coordination
We proposed to them an all-in-one News Management Software solution to make their operations much smoother so they could easily meet the growing industry demands. They expected their software to be cost-effective, customized, and scalable to cope up with ever-changing technology upgrades and to manage large volumes of data. Apart from these, they also wanted integrated functions that would help reduce manual tasks such as integration with various networks to be automated.
Key Features
Being in the news business, there is always a high demand for speed, accuracy, and timely delivery. The company’s main problem area was to have an all in one software to avoid multiple editorial tools which were time-consuming, costly as well as required through coordination and re-checks. This technological setback stood in the way of their growth and modernization in this business.
- Multiple editorials and networking tools being used.
- Outdated methods which were manual and time-consuming.
- Lack of accuracy and coordination
We proposed to them an all-in-one News Management Software solution to make their operations much smoother so they could easily meet the growing industry demands. They expected their software to be cost-effective, customized, and scalable to cope up with ever-changing technology upgrades and to manage large volumes of data. Apart from these, they also wanted integrated functions that would help reduce manual tasks such as integration with various networks to be automated.
- Dynamic Categories
- Article List
- Article Details
- Search Article
- Comment on Article
- Push Notifications
- Advertisement Network Integration
- RSS Feeds
- Jio News Integration
- News Hunt Integration
- Facebook Instant Articles Integration
Platforms
Features
The web and mobile application enable users to browse through the news on their phones or tablets, thereby enhancing their experience.
In order to expand the reach and targeting of the news, various advertisement networks are needed to distribute the news on online platforms. With the integration of advertisement networks, this task becomes much easier and faster.
Apps such Jio News, Google News, Daily Hunt, PayTM Mini Apps, and more are some of the great news aggregators. With this integration, the news will be automatically shared on the top news aggregators or the ones you choose.
Take your manual tasks to automatic mode. This interface helps users to access the back end operations such as scheduling, commenting, generating reports, and more.
Technologies Used
Results
In less than a year’s time, iTechnosol developed a tailor-made News Management software solution along with the data migration of 5+ years from the old platform.
A Multi-purpose Software that transformed the News Creation, Production and Distribution process of this News and Media Company!
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