Build a subscription software product with the account structure, billing and permissions your customers need. Our SaaS development covers the first usable release, integrations and ongoing product delivery. We scope tenant separation and operational requirements early, then expand from customer feedback.
Product release
Example
Release 14: annual plans and invoices
Offer annual plans to all your customers?
An example with made-up figures. The buttons send nothing.
Together we pick the one job a customer would pay for. Everything else waits for the next release.
A first version goes to a small group of real customers. What they do with it decides what we build next.
Billing, permissions, audit logs and mobile apps arrive as your buyers ask for them, on a base built to take them.
Start from where your product is today. Each tab names the problem you have now and what we build to fix it.
We build the smallest product that does the main job well, with sign-up and accounts from the start. You put it in front of real customers and learn what they will pay for before you spend on the rest.
Real customersusing it, not a slide deck
Start a projectWe take the tool your team already relies on and add what selling it needs: sign-up, a separate space for each customer company and an admin view for your staff. Your first customers get a product of their own, with none of your internal setup showing.
Separatedata for each customer company
Start a projectRoles decide who sees and changes what, and an audit log records every action. Your buyers' security team gets written answers to read instead of open questions.
Every actionlogged, with who did it and when
Start a projectCustomers pick a plan, start a trial, upgrade and pay inside the product. Renewals and invoices go out on their own, and your team sees every account and what it pays in one place.
Automaticrenewals and invoices
Start a projectHanding your product to an outside team should come with clear terms. Ours are these four, written into every product we build.
Every change is tried on a test copy first. It reaches your customers when the person you name says yes, and not before.
Every customer company's data is kept separate from every other's. The product runs in your own cloud account, under your name, from the first day.
The web app and the Android and iPhone apps run from one back end, so a change reaches every customer at once.
Each week you see what we finished and what we spent against the plan. After launch you also see how customers use the product, so the next feature comes from what customers really do.
You can walk away after any stage. In week three you are already showing a clickable version to the people you want to sell to.
01 · Week 1
We agree on who the first customers are, the job they would pay for and the smallest version that proves it.
You end withA plan and a fixed price.
02 · Weeks 2 to 3
A clickable version of the main screens. You put it in front of a few target customers before any real building starts.
You end withScreens your customers have seen.
03 · Weeks 4 to 8
We build the first version with a working demo every week: sign-up, accounts and the one job it is for.
You end withA first version ready for real customers.
04 · Weeks 9 to 10
A first group of customers starts using it. We fix what they find and track what they use.
You end withReal usage, and a plan for the next release.
After launch a dedicated team keeps building the product, and it grows or shrinks month by month as your sales move.
Bring the idea, the internal tool or the product you already sell. On day five you know who buys it, the smallest first version worth building and what that costs.
Free, 5 days
Take the plan to your investors or to another team. It is yours either way.
From clients in the US, Portugal, New Zealand and the UK.
How small to start, what it costs and what enterprise buyers will ask you.
Define how customer accounts are separated, who can access each record, how subscriptions work and which integrations are required. These choices affect architecture, testing and cost. Agree the first customer journey before expanding the feature list.
The price moves with what the first version must do, how many user roles it has, whether billing goes in now or later, and the tools it connects to. That is why we keep it small. The free 5-day audit fixes the price, and you decide whether to go ahead once you have seen it.
An MVP (minimum viable product) is the first version of your product, with only what a customer needs to get the main job done. It should be small enough to reach real customers soon and solid enough that you build on it instead of starting again. The audit decides what goes in and what waits.
Yes. We have built task management software that whole teams work in, so we know the ground. We start from what you have and add what selling it needs: sign-up, a separate space for each customer company, plans and billing, and permissions. If parts of it are too old to build on, the audit says so and shows you the options.
We build for those reviews from the start, with roles and permissions, an audit log of every action and documentation your buyers can read. We have done it before: we built encrypted video calls into a secure collaboration product, under the same permissions and audit log as its files.
You do, from the first day: the source code in your own code repository, the running product and every customer's data in your cloud account, and the documentation. Should we part ways, it all stays with you and you owe nothing extra.
A founder runs your first call. Our workday overlaps 3 to 4 hours with US and UK business hours, show you a working demo every week and reply within 4 business hours.
Each one shows what the client needed, what we built and the result, so you can judge how close it is to your own project.
Software products and SaaS
Secure collaboration software
Users of the client's app were leaving the app to talk on separate video tools. We built encrypted video calls, screen sharing and meetings inside it, under the same security controls as their data.
Software products and SaaS
A UK organization that helps businesses measure sustainable impact
A web MVP where businesses model five years of financial, environmental and social impact, map it to the UN SDGs and download PDF reports.
Plain-language notes from our engineers on this kind of work, written for the owner who signs the check.
Free project estimate
Pitch the product to a founder in 30 minutes. You leave knowing what your first version should include, roughly what it would cost and when customers could try it. If we are the wrong team for it, we tell you.
What you get back
A few lines is plenty. You get a number before any call.